Thursday, October 18, 2012

Progress for Online Privacy

California Governor signs law that blocks colleges from requiring Facebook password

     On October 1st, the Governor of California Jerry Brown signed two bills into law that restrict employers and colleges in that state from asking an applicant or worker for their social network and email passwords.  These laws block the employer from viewing the highly personal content in the private messages and photos on Facebook and other online media.  These businesses and colleges would use this access to see an applicant’s true character when they think no one is watching; a post featuring illegal or unethical content could cost someone much more than temporary embarrassment, a job or an education might have been on the line had this law not been passed in California.  Most importantly, however, these situations blur the line of keeping your work and private life separate.  Your online profile would most likely go into detail about your religion, sexual orientation, marital status, and other items that an employer or college cannot inquire about in a professional setting.  With this in mind, California is absolutely making the right move in the name of privacy.

New law does not protect high school students online

     While this new California law protects college students from being asked for their password, it does not protect younger students, most likely those in high school, who have an online presence.  As children create profiles earlier and earlier (Facebook is now open to ages 13 and up), this poses a potential problem in the schools.  A particularly bold teacher or principal might feel empowered to look at a student’s profile, and there would be no law to stop them. Unfortunately, this happens in today’s world. Three years ago, a cheerleading coach at Pearl High School in Mississippi asked her squad for their Facebook passwords.  Most of the girls deleted their Facebook accounts rather than allowing their personal conversations to be viewed, but Mandi Jackson provided her password to the coach. The coach found some “vulgar statements” in a private message between Mandi and another student, and “publicly reprimanded” Mandi at the school.  If the statements had made a threat to the school community, that is an important case that must be dealt with, but Mandi attests that the statements were typed at her house and did not have anything to do with the school.  At that point, a coach at a high school has no business in her students’ lives unless they choose to share that information willingly.  

The law is a first step in the right direction

     This law has not covered all of the important points that need to be taken care of, but it is definitely a great start.  Blocking colleges and employers from requesting passwords helps many people, but that same protection needs to be extended to all users of the social networks where compromising information might be shared in private.  Even though California colleges are blocked from checking Facebook, scholarship donors still have access to our online profiles.  It has been reported that 25% of scholarship providers check out finalists online for bad behavior that could reflect poorly on the donor or to verify information, and a third of those providers have denied a scholarship based on what they found online. Until the time when comprehensive laws are passed in California and other states, social network users must be especially careful of what is posted of them online, for you never know who might be looking.  

     Even after that time though, we must be careful.  Employers and colleges may not be allowed to ask for a password, but they can still see what comes up publicly about you.   A quick search of your name and high school on Google may bring up athletic achievements and the school honor roll, but a Facebook search may bring up your hilarious, but still illegal, picture from a rogue drunken outing that was probably best left unshared. The key is to constantly monitor what is posted about you.  Keep your postings clean and easily approved by potential important viewers, and make sure your friends know that it is important to you to keep a good image online.  Also, make sure that you have your privacy settings in order; don't be part of the whopping 36% of teens or 39% of adults that has a public or partially public Facebook profile.  In the end, we should all keep ourselves in a position to receive a good first impression, and future laws to protect that impression will go a long way to help the cause.

Tuesday, October 2, 2012

Neilsen Rates The Office

How the Rating/Share System Works

     The average casual viewer of television programming may not know it, but the shows they watch are being tracked and counted, and that information is being reported.  Now, this isn't cause for alarm; an individual’s actions are not posted for everyone to see, but their viewing habits are added into a rating and share count provided by the Nielsen Company.  Nielsen publishes a rating, which is the percentage of total households that have a TV that tuned in to a particular show, and a share, which is the percentage of television that were in use that were watching that show.  These ratings allow television companies to analyze its successes and failures, and try to adjust their material to stay competitive. 

The Office Has Fallen in Ratings Recently

     Of the many shows that college students enjoy, The Office, a comedy on NBC, is an interesting case study of the Neilsen Ratings.  The show has been in the news in the last year because Steve Carell decided to leave the cast to pursue other interests. His character, Michael Scott, left his job in the office at the end of Season 7; in that season, the second episode (September 30, 2010) received a rating of 3.7/10 for the 18-49 age group, meaning that 3.7% of people in that age group with TVs were watching the show that day. Now in its 9th season, with an entire season without one its main stars in the books, the second episode (September 27, 2012) was rated at 2.4/7 in the same age group.  Over the last two years since Carell left the show, the show has lost 1.3% of its live viewership on comparable episodes in each season. While that difference could be attributed to any number of factors such as sporting events or even the weather, many commentators suggest that the show is simply getting stale, and that Steve Carell saw it going south and jumped ship right on time.  In any case, the ratings and viewers tend to agree that, while the show was at one point the King of the 9 PM slot, it may be time to put the show to rest; NBC realizes that and has announced that the current season will be the show’s last.

Young Adults Embrace Cell Usage While Watching Television

Watching TV: Now a Multimedia Experience
     According to a Pew Internet survey, 52% of all adult cell owners, while watching a television show, used their cell phone to interact with others about the program.  That percentage jumps to 81% in the 18-24 age bracket.  This survey shows how connected television viewers are these days; from voting for contestants on singing shows and discussing the show with friends to getting more information about news stories or advertisements, viewers are utilizing the technology presented to them and connecting with others with similar interests.